Tuesday, 10 December 2013

Essay plan

How do hip-hop/rap artists such as Chief Keef represent violence, sex and drugs through their music and what is the effect on their audience.

Intro

In the intro I will be talking about the history of hip-hop culture, setting the scene by giving detailed examples of what old school hip-hop was and how it may have been anti-drugs and then as the years went on the face of hip- hop may have changed in a number of ways one by glorifying the very things it was once against. Chief Keef is a prime example of how hip-hop and rap music has changed in terms of the message being delivered; instead of a strong and meaningful message it has become defamatory towards women, glorifying violence, sex and drugs.

P1: Media representations of black people in the music industry and stereotypes present.

It can be seen within my media texts that strong stereotypes are present and are being reinforced. I will go on to discuss other texts which I have analysed such as a Chief Keef music video in which he shows dominant stereotypes of black males and will also link this to a representation theory.

Chief Keefs music videos such as “I Don’t like” reinforce the stereotypes that black males are violent, dangerous, and sexist and drug users and this is clearly demonstrated through his videos and other videos such as “All time”.


P2: Moral panic that is developed through modern day hip-hop with links to stereotypes and representations.

"A moral panic can be put into focus by the continued use of stereotypes and the public’s overreaction at a supposed threat to society” – this quote will then be linked to Chief Keef and I will discuss the representations of him and his music as well as the representations of violence, sex and drugs within his music which can eventually lead to the development of moral panic within society.

I will then discuss further the way in which moral panic revolves around the concept that a minority pose a threat to society. I will link this to Chief Keef and the way in which his music glorify guns which ultimately could pose a threat to society.


P3: Censorship and the problems

This part will be very detailed and will show examples of how well Chief Keefs videos are censored however will also discuss how badly his videos are censored. It could be argued that there’s a lot of censorship in chief keefs music with heir music videos covering guns however there will be a stronger discussion as to the lack of censorship in his music videos and how all his violent lyrics can be heard through the use of video sites such as YouTube.


P4: Gender & Ethnicity 

“Young black males are stereotyped by linking their behaviour with violent or criminal activity” – this quote will more than likely link to Chief Keef and his music as it portrays black males in a negative way by the way in which they glorify violence, sexist behaviour and drugs in their music and music videos.

I will link the ethnicity of chief keefs to the way in which he stereotyped whether he re-enforces or subverts from the stereotype I will also discuss gender and how him being a black male gives him a certain representation to society whilst linking it to a theory.


P5: Audience theories

Audience theories will help to decide whether the representations of Chief Keef are accurate or are false and have been shaped by the media in order for him to fit a certain agenda. A number of theories will be mentioned in this paragraph including the copycat theory where audiences will copy what they see and how Chief Keef himself may be an example. He looks up to rappers such as Gucci Mane and Waka Flocka who are also notoriously known for glorifying the same things Chief Keef does (Sex, drugs, money and guns) I will also link this to the bobo doll experiment and alvarodos theory.


I will be linking the audience theories to other media aspects such as the hypodermic needle and the way in which Chief Keef may inject a message into the audiences’ brain especially younger audiences as they are arguably more influential. From my research I have been able to obtain videos of kids acting recklessly whilst listening to chief keefs music and so arguably chief keefs music is having a negative impact on the younger audience.


P6: Conclusion

Chief keefs music is negative! he is a negative stereotype

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