How do hip-hop/rap artists such as Chief Keef
represent violence, sex and drugs through their music and what is the effect on
their audience.
Intro
In the intro I will be talking about the history of
hip-hop culture, setting the scene by giving detailed examples of what old
school hip-hop was and how it may have been anti-drugs and then as the years
went on the face of hip- hop may have changed in a number of ways one by
glorifying the very things it was once against. Chief Keef is a prime example
of how hip-hop and rap music has changed in terms of the message being delivered;
instead of a strong and meaningful message it has become defamatory towards
women, glorifying violence, sex and drugs.
P1: Media representations of black people in the music
industry and stereotypes present.
It can be seen within my media texts that strong
stereotypes are present and are being reinforced. I will go on to discuss other
texts which I have analysed such as a Chief Keef music video in which he shows
dominant stereotypes of black males and will also link this to a representation
theory.
Chief Keefs music videos such as “I Don’t like”
reinforce the stereotypes that black males are violent, dangerous, and sexist
and drug users and this is clearly demonstrated through his videos and other
videos such as “All time”.
P2: Moral panic that is developed through modern day hip-hop with links to stereotypes and
representations.
"A moral panic can be put into focus by the
continued use of stereotypes and the public’s overreaction at a supposed threat
to society” – this quote will then be linked to Chief Keef and I will discuss
the representations of him and his music as well as the representations of
violence, sex and drugs within his music which can eventually lead to the development
of moral panic within society.
I will then discuss further the way in which moral panic revolves around
the concept that a minority pose a threat to society. I will link this to Chief
Keef and the way in which his music glorify guns which ultimately could pose a
threat to society.
P3: Censorship and the problems
This part will be very detailed and will show examples
of how well Chief Keefs videos are censored however will also discuss how badly
his videos are censored. It could be argued that there’s a lot of censorship in
chief keefs music with heir music videos covering guns however there will be a
stronger discussion as to the lack of censorship in his music videos and how
all his violent lyrics can be heard through the use of video sites such as YouTube.
P4: Gender & Ethnicity
“Young black males are stereotyped by linking their
behaviour with violent or criminal activity” – this quote will more than likely
link to Chief Keef and his music as it portrays black males in a negative way
by the way in which they glorify violence, sexist behaviour and drugs in their
music and music videos.
I will link the ethnicity of chief keefs to the way in
which he stereotyped whether he re-enforces or subverts from the stereotype I will
also discuss gender and how him being a black male gives him a certain representation
to society whilst linking it to a theory.
P5: Audience theories
I will be
linking the audience theories to other media aspects such as the hypodermic
needle and the way in which Chief Keef may inject a message into the audiences’
brain especially younger audiences as they are arguably more influential. From
my research I have been able to obtain videos of kids acting recklessly whilst
listening to chief keefs music and so arguably chief keefs music is having a
negative impact on the younger audience.
P6: Conclusion
Chief keefs music is negative! he is a negative stereotype
